ContentsAbout Paid Digital Online Advertising1. Understanding Long-tail Keywords 2. Understand the Terrain a). Banner Ads or Display Ads b). Textual adsc). Social Media Adverts d).
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ContentsGoal of Pre-Click Optimization and Post-Click OptimizationThe need for pre-click and post-click optimization1. Pre-Click Optimization What is pre-click optimization? i). Keywords Research ii). Customer researchiii).
ContentsSetting the Ground for Landing PageWhat is a Landing Page?The 3 most popular types of landing pages are:1. Lead Generation Landing Pages2. Event Registration Landing
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