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How Google SEO Algorithm Has Evolved and Its Relevance to SEO Agencies

February 22, 2020 /

There’s really nothing new about the ever-changing landscape of SEO. In fact, Google implements changes in its own search algorithm up to 600 times a year, with at least one or more changes every day. This has left a lot of SEO professionals always on the lookout for those changes …

Solid Tips and Trends in 2020 on How to Create High Converting Landing Pages

February 10, 2020 /

In order to attract more visitors to your website, you have to make sure that you have a high-converting Landing Page. Landing pages are a big deal, especially for small business owners, e-commerce stores, and coaches to improve customer acquisition. However, it’s never that easy. In fact, creating and testing …

Google Ads Bidding Strategies

What are Different Google Ads Bidding Strategies? A Complete Guide

December 13, 2019 /

While creating Google ads campaigns, we usually go with gut feeling rather than exploring and leveraging the best suitable bidding strategy as per our needs. This behavior is more like hitting the target blindfolded and being happy with resulted hitting point. In our ads campaigns case, the blind target is …

301 and 302 redirects and how do they impact your SEO?

November 30, 2019 /

Before we go on to discuss 301 redirections and its impacts on SEO(Search Engine Optimization), let us talk in brief about SEO. Introduction By definition, SEO stands for search engine optimization. It is the art of ranking high on a search engine in the unpaid section, also known as the …

B2B vs B2C Landing Pages: Best Practices, Strategies and Examples

September 11, 2019 /

Landing pages are fundamental for online marketers who want to drive ‘qualified’ traffic and leads to their businesses. Without one, you’ll struggle to convince potential customers that you’re the go-to expert or business in your industry.  Although landing pages are important for both B2B and B2C marketers, since they both …

How to Power your Mobile Ad with High-Converting Landing Pages

July 7, 2019 /

Mobile Ads Introduction Your customers are mobile, are you? A large percentage of people now use mobile devices (Smartphones and Tablets) to access the web — looking for relevant information about your business. While they’re on the go, they’ll click on ads and hit a page. What happens if this …

7 Steps to Online Advertising to Grow Your Revenue

June 2, 2019 /

I’m sure you’re ready to generate leads and grow your business this year. And one way to measure that is through your revenue. As a matter of fact, you need to reach more prospects and gain more customers to increase your chances of growing your revenue. With the huge number …

Google AdSense Tips I Didn’t Know and Wish Someone Had Told Me

May 1, 2019 /

Introduction about Google AdSense In 2017, Google held a whopping 44% of the total global ad revenue. If you think that’s thrilling there’s more. They offer anyone the chance to get in on such massive returns through Google AdSense. Google AdSense is used by publishers more than any other ad …

How to Promote Landing Pages With Facebook Ads

April 3, 2019 /

Setting the ground for landing pages promotion with Facebook ads So you have a brand new landing page that you’re excited about? Because you’ve done a lot of work on it to set it up. You have optimized elements of your landing page to boost conversions sky high. Okay, let’s …

How to Use Google Ads for Traffic Generation in 2019

March 13, 2019 /

Setting the Google Ads Traffic Ground Even though many may see traffic as a vanity metric, that’s not entirely true. Because every key metric you measure on your website actually depends on traffic. What can you achieve on your website without traffic? Absolutely nothing! That’s why you must always think …


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