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It’s already 2020, and video content has been there for a long. But why is video marketing so important now? I think you already know the answer. Videos are available everywhere. Our social media pages are filled with videos. Creating videos has never been easier, and we can shoot 4K …
For a long time, it was confusing to me, whether Google is using any sentiment analysis for ranking the pages in SERP. Sentiment analysis of content determines the emotion carried by the content, which may be positive, negative, or neutral. Beliefs For many SEOs, they believe that the page’s sentiment …
Before we continue with the topic today if we take a step back and look at what the word “dwell” means in the dictionary — The dictionary meaning of dwell is — live in or at a specified place. What is Dwell time in SEO world? Dwell time is the amount …
A landing page is a term widely used when talking about digital marketing but what exactly is it? Well, it’s a standalone webpage with the sole purpose of furthering your marketing campaign. As the name suggests, it is where visitors “land” or end up when they click on a CTA …
Running a business, especially a B2B or business-to-business company, entails having an effective marketing strategy to ensure that the company’s target goals are met. However, without knowing what aspect of your business marketing strategy to improve on, it can be difficult to translate these goals into actionable steps. This is …
Initial Warm-up with AMP Topic Accelerated Mobile Pages (AMP) may seem like a buzzword but its impact cuts across different industries. A lot of businesses are seeing results just by activating the plugin on their website. If you’re wondering how AMP can help you to improve your landing page conversions, …
There’s really nothing new about the ever-changing landscape of SEO. In fact, Google implements changes in its own search algorithm up to 600 times a year, with at least one or more changes every day. This has left a lot of SEO professionals always on the lookout for those changes …
In order to attract more visitors to your website, you have to make sure that you have a high-converting Landing Page. Landing pages are a big deal, especially for small business owners, e-commerce stores, and coaches to improve customer acquisition. However, it’s never that easy. In fact, creating and testing …
While creating Google ads campaigns, we usually go with gut feeling rather than exploring and leveraging the best suitable bidding strategy as per our needs. This behavior is more like hitting the target blindfolded and being happy with resulted hitting point. In our ads campaigns case, the blind target is …
Before we go on to discuss 301 redirections and its impacts on SEO(Search Engine Optimization), let us talk in brief about SEO. Introduction By definition, SEO stands for search engine optimization. It is the art of ranking high on a search engine in the unpaid section, also known as the …