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Is Google using Sentiment Analysis for Page Ranking?
For a long time, it was confusing to me, whether Google is using any sentiment analysis for ranking the pages in SERP. Sentiment analysis of content determines the emotion carried by the content, which may be positive, negative, or neutral. Beliefs For many SEOs, they believe that the page’s sentiment …
What is Dwell time and why it matters for SEO?
Before we continue with the topic today if we take a step back and look at what the word “dwell” means in the dictionary — The dictionary meaning of dwell is — live in or at a specified place. What is Dwell time in SEO world? Dwell time is the amount …
Proven Ways to Drive Free Traffic to Your Landing Page
A landing page is a term widely used when talking about digital marketing but what exactly is it? Well, it’s a standalone webpage with the sole purpose of furthering your marketing campaign. As the name suggests, it is where visitors “land” or end up when they click on a CTA …
What are the Top Marketing KPIs that all B2B Companies Need to Track
Running a business, especially a B2B or business-to-business company, entails having an effective marketing strategy to ensure that the company’s target goals are met. However, without knowing what aspect of your business marketing strategy to improve on, it can be difficult to translate these goals into actionable steps. This is …
The Definitive Guide to Accelerated Mobile Pages (AMP)
Initial Warm-up with AMP Topic Accelerated Mobile Pages (AMP) may seem like a buzzword but its impact cuts across different industries. A lot of businesses are seeing results just by activating the plugin on their website. If you’re wondering how AMP can help you to improve your landing page conversions, …
How Google SEO Algorithm Has Evolved and Its Relevance to SEO Agencies
There’s really nothing new about the ever-changing landscape of SEO. In fact, Google implements changes in its own search algorithm up to 600 times a year, with at least one or more changes every day. This has left a lot of SEO professionals always on the lookout for those changes …
Solid Tips and Trends in 2020 on How to Create High Converting Landing Pages
In order to attract more visitors to your website, you have to make sure that you have a high-converting Landing Page. Landing pages are a big deal, especially for small business owners, e-commerce stores, and coaches to improve customer acquisition. However, it’s never that easy. In fact, creating and testing …
What are Different Google Ads Bidding Strategies? A Complete Guide
While creating Google ads campaigns, we usually go with gut feeling rather than exploring and leveraging the best suitable bidding strategy as per our needs. This behavior is more like hitting the target blindfolded and being happy with resulted hitting point. In our ads campaigns case, the blind target is …
301 and 302 redirects and how do they impact your SEO?
Before we go on to discuss 301 redirections and its impacts on SEO(Search Engine Optimization), let us talk in brief about SEO. Introduction By definition, SEO stands for search engine optimization. It is the art of ranking high on a search engine in the unpaid section, also known as the …
B2B vs B2C Landing Pages: Best Practices, Strategies and Examples
Landing pages are fundamental for online marketers who want to drive ‘qualified’ traffic and leads to their businesses. Without one, you’ll struggle to convince potential customers that you’re the go-to expert or business in your industry. Although landing pages are important for both B2B and B2C marketers, since they both …
