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301 and 302 redirects and how do they impact your SEO?
Before we go on to discuss 301 redirections and its impacts on SEO(Search Engine Optimization), let us talk in brief about SEO. Introduction By definition, SEO stands for search engine optimization. It is the art of ranking high on a search engine in the unpaid section, also known as the …
B2B vs B2C Landing Pages: Best Practices, Strategies and Examples
Landing pages are fundamental for online marketers who want to drive ‘qualified’ traffic and leads to their businesses. Without one, you’ll struggle to convince potential customers that you’re the go-to expert or business in your industry. Although landing pages are important for both B2B and B2C marketers, since they both …
How to Power your Mobile Ad with High-Converting Landing Pages
Mobile Ads Introduction Your customers are mobile, are you? A large percentage of people now use mobile devices (Smartphones and Tablets) to access the web — looking for relevant information about your business. While they’re on the go, they’ll click on ads and hit a page. What happens if this …
7 Steps to Online Advertising to Grow Your Revenue
I’m sure you’re ready to generate leads and grow your business this year. And one way to measure that is through your revenue. As a matter of fact, you need to reach more prospects and gain more customers to increase your chances of growing your revenue. With the huge number …
Google AdSense Tips I Didn’t Know and Wish Someone Had Told Me
Introduction about Google AdSense In 2017, Google held a whopping 44% of the total global ad revenue. If you think that’s thrilling there’s more. They offer anyone the chance to get in on such massive returns through Google AdSense. Google AdSense is used by publishers more than any other ad …
How to Promote Landing Pages With Facebook Ads
Setting the ground for landing pages promotion with Facebook ads So you have a brand new landing page that you’re excited about? Because you’ve done a lot of work on it to set it up. You have optimized elements of your landing page to boost conversions sky high. Okay, let’s …
How to Use Google Ads for Traffic Generation in 2019
Setting the Google Ads Traffic Ground Even though many may see traffic as a vanity metric, that’s not entirely true. Because every key metric you measure on your website actually depends on traffic. What can you achieve on your website without traffic? Absolutely nothing! That’s why you must always think …
How to Develop a Paid Advertising Strategy: A DIY Guide for Beginners
About Paid Digital Online Advertising Digital advertising is growing and businesses are embracing it. It creates a lot of opportunities to reach the unreachable when you focus on traditional media such as TV, Radio, and Direct mail advertising. When you advertise on the internet, you’re achieving multiple benefits: You generate …
Pre-Click Optimization and Post-Click Optimization: How to Maximize Your Ad Spend
Goal of Pre-Click Optimization and Post-Click Optimization In this informative guide, we’ll show you exactly how to maximize your ad spend by leveraging best optimization practices for pre-click and post-click experience. When implemented the right way, every ad click = leads & money. As a marketer, you spend a lot …
Landing Page Optimization Guide: The Definitive Steps to Grow Your Leads and Sales
Setting the Ground for Landing Page Your landing page is the perfect tool you need to acquire more qualified leads and increase your sales. In fact, it could transform your business if you know how to leverage its awesome potentials. And that’s exactly what this in-depth landing pages optimization guide …
