Marketing
How can digital marketing help small businesses and startups?
We live in a digital world: a world where anyone can connect with others in seconds. The possibilities are endless, from text messages, voice chats, video conversations, and even virtual reality. Although our bodies remain in the physical world, our economies, relationships, and future are built digitally. This is why …
Guide to Video Marketing and Why do We Need It?
It’s already 2020, and video content has been there for a long. But why is video marketing so important now? I think you already know the answer. Videos are available everywhere. Our social media pages are filled with videos. Creating videos has never been easier, and we can shoot 4K …
Proven Ways to Drive Free Traffic to Your Landing Page
A landing page is a term widely used when talking about digital marketing but what exactly is it? Well, it’s a standalone webpage with the sole purpose of furthering your marketing campaign. As the name suggests, it is where visitors “land” or end up when they click on a CTA …
What are the Top Marketing KPIs that all B2B Companies Need to Track
Running a business, especially a B2B or business-to-business company, entails having an effective marketing strategy to ensure that the company’s target goals are met. However, without knowing what aspect of your business marketing strategy to improve on, it can be difficult to translate these goals into actionable steps. This is …
