Is Email Marketing still relevant? And a Beginners Guide to Email Marketing


Email marketing is a great way to reach your target audience and make them interested in your business. Email marketing managers are often available to help you build your email list at a Discount. Email campaigns can be sent out to customers once an email list has been collected. Email campaigns can include discounts or promotions, blog posts or other content, and important business announcements. Email newsletters that are concise and short work best. It is easier to convey the message and increase conversions with concise messages.

In summary, Email marketing is the act of sending promotional-based messages to people in mass quantity. It typically is for the idea of generating sales or leads, and it may contain advertising.

Does email marketing still breathe?

If you are looking to communicate something about your brand or services, then email marketing is one of the best cost-effective ways to market your brand and products.

Evidence & statistics of 2015

According to a 2015 study done by DMA, email offers an average return on investment of $38 for every $1. Shoppers often search for emails from their favorite stores when they are ready to purchase something.

Evidence & statistics of 2022-23

Email isn’t a new technology. It was the first form of digital communication that existed back in 1971. But this you must know- Email marketing, which is almost 50 years old, is still widely used today.

Every now and again, the phrase “Email is dead” is heard in marketing circles. I don’t believe it. Email is growing rapidly. These statistics will amaze you:

  • In 2022 alone, 333.2 billion emails were expected to have been sent and received each day (Statista, 2021). 
  • For every $1 spent on email marketing, one can expect an average return of $40 (Omnisend, 2022).
  •  69 percent of marketers are using email marketing to disperse their content (Content Marketing Institute, 2022). 
  • The average email open rate for businesses across all industries is 19.7% (GetResponse, 2022). 

It’s no surprise that email is the most popular form of communication—the most efficient channel in B2B Marketing.

Having an email marketing strategy is crucial to maximizing sales opportunities and strengthening customer relationships.

Courtesy and decorum is the key to successful email marketing

Email plays a special role for every sender or marketer. But to the reader to whom you are sending, your email is one in a million emails — and not in a good way.

So it is important to use good manners and always remember where you are.

Hunting down into another person’s inbox acts like you have been invited to their home for dinner. If you were asked to take off your shoes, you would surely do it respectfully.

The same thing goes for email marketing. Here the best behavior is expected and entertained by the reader as you are just a guest, sometimes invited and sometimes uninvited.

Tips for email marketing

Email marketing is possible in many ways.

  • Promoting new services and products,
  • Create a memorable customer experience,
  • Turn leads to customers,
  • Create your brand identity and
  • Get a chance to know your audience on a deeper level

Tips to maximize the effectiveness of your campaigns:

  • Segment subscriber databases.
  • Customize your messaging.
  • Mobile optimized.
  • Re-engage Inactive Subscribers
  • A/B testing is used to find the perfect email.
  • Create trigger emails to avoid missed opportunities.
  • Turn subscribers into customers.
  • Embody emotion in your email copy.
  • Display your values.
  • Select the correct sending time.
  • Use dynamic content.

Email marketing strategy

Make a signup page on your website. If people visit your website for the first time and love what they see, they will want to be able to sign up for your newsletter and know your brand. Install a pop-up to collect visitor data and create a signup form for your newsletter.

Ways for Building an Email List

A subscription incentive is an attractive

There are many ways to get people to sign up for your service, including

  • Email series
  • Free Downloads
  • Free white papers or eBooks
  • Update Lists, including new releases and product upgrades

No matter what the incentive, be clear and compelling, and don’t hesitate to share it.

Email Marketing Best Practices to follow

It is important to be certain that all emails are sent in compliance with local regulations. Therefore it includes CAN-SPAM and GDPR.

Do not let all the legalese scare you. There is an easy way to buy an email list, but one must be aware of where it is going. Let people unsubscribe easily at the end.

Dynamic Content

Another way to personalize marketing is dynamic email content. This strategy allows you to personalize your marketing by automatically changing the content of your emails based on specific criteria like gender, location, buying patterns, or behavior on your website.

Customers will see the same template but different image offers and calls to actions. Dynamic content can also include a countdown in an email or a live feed on your blog or social media channels.

Understanding and living the customers’ expectations are the foremost need of any marketer, and having the best knowledge of this helps more conversions of leads into customers.

Don’t plunge directly.

The email campaigns are not fun as the target is customer engagement and making customers pay for your product. Unfortunately, this toggle is not accessible, so don’t surprise by a sudden pitch; instead, once a month is appreciated.

Sending similar offers as per the customer’s interest is also essential to continue with the permission of sending emails.

Relevance of Email Newsletters

Let’s accept it – most email newsletters are crap. Many companies view email newsletters as a way to increase sales. However, many subscribers who are signing up for a newsletter aren’t looking to make purchases actively. This can lead to low sign-up numbers, high rates of subscriber abandonment, and newsletters that are heavy on sales and light on news.

Email newsletters can be great if they are managed correctly, as Southern lifestyle magazine Garden & Gun showed in a case study of email management service Emma.

What’s email marketing automation?

There are two types of automated emails: transactional and triggered emails. Drip marketing campaigns or email nurture can also be used. Transactional emails, for example, order and shipping confirmations, don’t require permission. Nurture emails can be considered marketing campaigns. You do not need permission to send these marketing emails. These marketing emails move prospects through the funnel by sending pre-determined content.

To automate your emails, you will need a marketing automation platform. There are many options available. If you already run promotional emails or other email campaigns, your provider may offer drip campaigns.

Email marketing automation for the following types is required:

  • Welcome emails 
  • Feedback emails
  • Informational emails
  • Re-engagement emails
  • Milestone emails
  • Demo emails

Automated email marketing helps you to send emails to you that have been scheduled in advance.

You can avoid “going dark” by scheduling an email list in advance for any length of time.

Moreover, companies often plan a series of emails that will deliver within a few days or months. This warms up everyone who signs up for your list.

This way, when you need to announce a sale or product, you can be sure that people are paying attention.

Since the relationship is made strong over several weeks or months, you’re much less likely to annoy the readers.

Analytics and Segmentation of Email Marketing

After the campaign goes live, setting reasonable expectations and success metrics is important. Adjust as you go. Every marketing automation system has an analytics dashboard that allows you to monitor performance. You should also be monitoring the number of emails sent each day. Great if leads are qualified before they reach the bottom of the funnel. To get the best content out, reduce the number of emails waiting in the queue. You can also do the opposite and increase the number of emails to qualify prospects, so they are ready to convert.

Segmenting a database

Email can be used to launch new features, welcome customers, guide them through the funnel, share promotions and other purposes. These strategies can only be used if you segment your list.

There are many ways of segmenting, but here are the most important:

Demographics Use your CRM to pull an email list according to a particular location.

Engagement: It can be a great idea to send a second email, possibly slightly different to subscribers who didn’t open the first.

The customer journey stage: Consider your offers to new customers in relation to long-term customers.

SourceWhat form did they fill out on your site to provide their contact information?

To make this happen, it is necessary to establish rules and conditions for automated email platforms.

Email Marketing and SEO

Search Engine Optimization (SEO) isn’t just restricted to search engines or websites. Therefore, both on-page and technical SEO is important, but it is not enough. Off-page SEO is equally important. Email marketing, while link building is a critical part of off-page optimization, can also help.

SEO can help you rise to the top of search engine results pages (SERPs). This can increase visibility for your brand and establish you as an industry authority. It is difficult to rank high in the industry due to competition. It is a great idea to put a lot into link building. It is important to be able to adapt to changes in search engine algorithms.

Emails can be a powerful way to communicate with your audience and increase your reach. Email marketing is one of the most profitable forms of marketing. It has an average ROI (return on investment) of $32 per $1 spent. Lack of coordination among departments is the biggest problem email marketers face. To get the best out of your campaigns, you must also get to know your target audience.

Email marketing does not directly impact SEO, but you can still use it to drive traffic to the website. Relevant traffic can reduce bounce rates. Repurpose newsletters to create blog posts that can rank in search engines.

Asking your subscribers to review your product is a smart idea. More reviews will help your local SEO. Your social media engagement can be improved by providing personalized content and making use of CTAs. These can also boost your SEO.

Ways to improve SEO through email marketing

Personalize the email content

In addition to high-quality content in an email campaign, the content should be tailored to the audience that catches the audience’s interest. If you send out newsletters to gardening publications with blog links, readers will be more likely to engage with the content and to search for it on Google within the next few days.

Reorientate newsletter

Newsletters can seem like tools for promoting your trending or latest blog posts, products or services. But newsletters can be used for much more than that.

Sending newsletters with exclusive content to your subscribers would be a great idea. Therefore, make sure that your newsletters are well-designed. You can use newsletter templates to do this.

This content can be used to create blog posts or other content. Your newsletter might rank higher in search results if it is repurposed to a different audience.

SEO best practices should be followed to ensure your content ranks higher in search engine results pages.

Make sure to mention that the content was originally sent to subscribers. It’s also a good idea for people to mention that this content isn’t regularly published and that subscriber-only content remains.

Improves social media engagement and includes links

These shares can help you to increase organic social engagement and drive traffic to your site. Your SEO can be improved by increasing social media engagement. Because social media engagements have a positive effect on rankings, this is why it’s important to get more.

To increase search traffic via exposure on social media, you can include social buttons in your email blasts. Sharing email content can drive search results, and it can drive traffic to your site.

Cassidy stated that every email newsletter should include social media links to allow people to share the information.

Keep your email list active.

It is worth your time to build a list of highly engaged contacts. These recipients open your emails, read the content and click through to your site. These recipients are likely to be interested later in finding the content online. Many email marketing tools, including more advanced ones like Salesforce Pardot, provide many tools for measuring audience engagement. These metrics can be automated so that they appear immediately after an email blast.

Gabor pointed out. Gabor said, “If you have an engaged, perfect email audience, then you already know a lot about the types of people you want to attract.” The perfect way to combine the two is to use that content to turn your brand into a magnet. “

Lower bounce rates

With the help of email marketing, you can achieve highly targeted traffic to your website. For example, you can share your blog posts with your email list with a clear call-to-action (CTA). Those genuinely interested in your content will click on the CTA button and go to your website.

They will be highly qualified visitors, so you know that they will like the content of your posts. It reduces their chances of bouncing away from your website, hence decreasing your bounce rate.

Automated sequences can be used to generate traffic.

You can automate everything with email. Automated email sequences can be created, and let them do the rest. You can send your best posts to new subscribers whenever you want.

These email sequences allow you to automate traffic flow and will grow with your list. Google will make your site rank higher in search results if it notices an increase in engaged traffic.

Google will notice that visitors are finding the information they need on your site. Mention can be used to track the performance of your brand in real-time.

Create segmented emails

Segmenting your email lists is a must if you want to make the most of email marketing SEO. Segmenting your email lists will ensure that you only send the relevant content to the right people.

Get backlinks via email

Additionally, you can share your content with your subscribers and use email to reach authority sites to gain backlinks.

Backlinks are creating links from other websites to your page. These links are usually earned by sharing your content with authoritative sites in your field.

Backlinks can boost the credibility of your website. Google trusts authority sites. Your website’s authority and trust will grow if they link to these sites.

Your content may not always be found by authority sites. You may have to contact them directly to invite them to review your content. This is one of the best ways to reach them.

Send them an email inviting them to look at the content that you have created. To get their attention, you’ll need to make your email engaging and interesting. They may share your content if they like what they see.

Backlinks can be a great way to increase your website’s SEO ranking. You can improve your SEO ranking through email marketing SEO by sending relevant content to authoritative sites.

Get feedback

Every business needs feedback as it’s important for them to grow. You can improve your website’s ranking by using email marketing SEO.

Did you ever shop online or in-store and then get an email asking for documentation? These emails are quite common, and people receive them often. Companies want to know what their business is doing and where they can improve.

Using feedback emails to improve your SEO ranking will make a huge difference.

Look for new keywords

SEO is a vital part. Keywords are a crucial part of SEO. When people search for your business, they use keywords to find relevant results. To find the best keywords for your campaign, you will spend a lot of time doing keyword research.

It can happen you can’t find all the keywords you need for your campaign even though you do keyword research. Asking for customer feedback can help you find keywords that describe your business. This is a great opportunity for your company to discover more relevant keywords.

It is highly beneficial to your business because it helps you understand the language your audience uses. For example, you may notice that your audience searches “ice cream parlour” more than “ice cream shop.” It’s essential distinctions like these that can help you improve your SEO campaign and reach more leads.

Enhance the user experience

Your business’s user experience is crucial to your business. Your audience should have a great experience on your website so that they return to it often. You can get feedback from your users to see how they feel about your site. Also, it will help you identify areas where you can improve.

There are lot many other things that can be improved.

One reason is that you might find your website’s design difficult to use. Suppose your audience will most likely abandon your website if they find it difficult to use. This will result in lost conversions.

Asking for feedback will help you to see the areas where your audience has problems with your site. You might find that the navigation is difficult to navigate, or they don’t know where to go next. This feedback is valuable and may help you improve your design.

Other issues that may affect your audience include slow loading times. Your audience will surely lose their interest if your page loads too slow. Your page must load quickly to ensure that users stay on your site and continue checking it out.

You can get feedback from your visitors to show that there are areas you need to improve, such as design, speed or functionality. Email marketing is a great way to increase your SEO rankings.

Create better content

SEO is all about content. This helps you get leads to your website from those who are most interested. You can also ask for feedback to improve your content.


Based on the information we have gone through in this article, we can clearly see that email marketing is a very relevant and essential tool inside a digital marketer’s toolbox. We cannot ignore it. We should skill ourselves in more and more practical ways to utilize its full potential.

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