Is Google using Sentiment Analysis for Page Ranking?

July 14, 2020

For a long time, it was confusing to me, whether Google is using any sentiment analysis for ranking the pages in SERP. Sentiment analysis of content determines the emotion carried by the content, which may be positive, negative, or neutral. ContentsBeliefsHistoryA Google Post from 2010General Rule for RankingProblem with sentiment …

What is Dwell time and why it matters for SEO?

What is Dwell time and why it matters for SEO?

May 19, 2020

Before we continue with the topic today if we take a step back and look at what the word “dwell” means in the dictionary — The dictionary meaning of dwell is — live in or at a specified place. ContentsWhat is Dwell time in SEO world?Misconceptions around dwell timeHow to improve …

Proven Ways to Drive Free Traffic to Your Landing Page

April 25, 2020

A landing page is a term widely used when talking about digital marketing but what exactly is it? Well, it’s a standalone webpage with the sole purpose of furthering your marketing campaign. As the name suggests, it is where visitors “land” or end up when they click on a CTA …

What are the Top Marketing KPIs that all B2B Companies Need to Track

March 19, 2020

Running a business, especially a B2B or business-to-business company, entails having an effective marketing strategy to ensure that the company’s target goals are met. However, without knowing what aspect of your business marketing strategy to improve on, it can be difficult to translate these goals into actionable steps. This is …

The Definitive Guide to Accelerated Mobile Pages (AMP)

February 29, 2020

ContentsInitial Warm-up with AMP TopicWhat is Accelerated Mobile Pages (AMP)?Initial Focus of AMPAMP Misconceptions Debunked Misconception #1: AMP is Solely for Content CreatorsMisconception #2: Google owns AMP Misconception #3: AMP is just for MobileAMP Landing Pages: What Are They Good For? What AMP means for SEOAMP Landing Pages and PPC The Limitations 1. Does not …

How Google SEO Algorithm Has Evolved and Its Relevance to SEO Agencies

February 22, 2020

There’s really nothing new about the ever-changing landscape of SEO. In fact, Google implements changes in its own search algorithm up to 600 times a year, with at least one or more changes every day. This has left a lot of SEO professionals always on the lookout for those changes …

Solid Tips and Trends in 2020 on How to Create High Converting Landing Pages

February 10, 2020

In order to attract more visitors to your website, you have to make sure that you have a high-converting Landing Page. Landing pages are a big deal, especially for small business owners, e-commerce stores, and coaches to improve customer acquisition. However, it’s never that easy. In fact, creating and testing …

Google Ads Bidding Strategies

What are Different Google Ads Bidding Strategies? A Complete Guide

December 13, 2019

While creating Google ads campaigns, we usually go with gut feeling rather than exploring and leveraging the best suitable bidding strategy as per our needs. This behavior is more like hitting the target blindfolded and being happy with resulted hitting point. In our ads campaigns case, the blind target is …

301 and 302 redirects and how do they impact your SEO?

November 30, 2019

Before we go on to discuss 301 redirections and its impacts on SEO(Search Engine Optimization), let us talk in brief about SEO. ContentsIntroductionWhat is a 3XX redirect?How does 301 redirect effects SEO?How does 302 redirect effects SEO?How does 301 or 302 redirect from HTTP to HTTPS affect SEO?Drawback of redirectsConclusion …

B2B vs B2C Landing Pages: Best Practices, Strategies and Examples

September 11, 2019

Landing pages are fundamental for online marketers who want to drive ‘qualified’ traffic and leads to their businesses. Without one, you’ll struggle to convince potential customers that you’re the go-to expert or business in your industry.  Although landing pages are important for both B2B and B2C marketers, since they both …

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