Is Email Marketing still relevant? And a Beginners Guide to Email Marketing

February 23, 2023

ContentsIntroductionDoes email marketing still breathe?Evidence & statistics of 2015Evidence & statistics of 2022-23Courtesy and decorum is the key to successful email marketingTips for email marketingEmail marketing is possible in many ways.Tips to maximize the effectiveness of your campaigns:Email marketing strategyWays for Building an Email ListEmail Marketing Best Practices to followDynamic …

A guide to Digital Marketing with Artificial Intelligence

October 22, 2022

Artificial intelligence has become an essential staple of our daily lives. According to statistics, 71% of people prefer to search online using a voice query rather than typing. A further 62% of consumers are open to using AI to improve their buying experience. Since customers are already open to adopting …

A Beginner’s Guide to Email Marketing with Strategies

August 5, 2022

Email marketing is one of the oldest forms of online communication but is also one of the most profitable. Email marketing provides an audience base of over 4 billion daily users In contrast, the top contender, Facebook marketing, boasts a global audience of less than 3 billion.  According to Hubspot, …

How can digital marketing help small businesses and startups?

June 24, 2022

We live in a digital world: a world where anyone can connect with others in seconds. The possibilities are endless, from text messages, voice chats, video conversations, and even virtual reality.  Although our bodies remain in the physical world, our economies, relationships, and future are built digitally. This is why …

Guide to Video Marketing and Why do We Need It?

October 1, 2020

It’s already 2020, and video content has been there for a long. But why is video marketing so important now?  I think you already know the answer. Videos are available everywhere. Our social media pages are filled with videos. Creating videos has never been easier, and we can shoot 4K …

Is Google using Sentiment Analysis for Page Ranking?

July 14, 2020

For a long time, it was confusing to me, whether Google is using any sentiment analysis for ranking the pages in SERP. Sentiment analysis of content determines the emotion carried by the content, which may be positive, negative, or neutral. ContentsBeliefsHistoryA Google Post from 2010General Rule for RankingProblem with sentiment …

What is Dwell time and why it matters for SEO?

What is Dwell time and why it matters for SEO?

May 19, 2020

Before we continue with the topic today if we take a step back and look at what the word “dwell” means in the dictionary — The dictionary meaning of dwell is — live in or at a specified place. ContentsWhat is Dwell time in SEO world?Misconceptions around dwell timeHow to improve …

Proven Ways to Drive Free Traffic to Your Landing Page

April 25, 2020

A landing page is a term widely used when talking about digital marketing but what exactly is it? Well, it’s a standalone webpage with the sole purpose of furthering your marketing campaign. As the name suggests, it is where visitors “land” or end up when they click on a CTA …

What are the Top Marketing KPIs that all B2B Companies Need to Track

March 19, 2020

Running a business, especially a B2B or business-to-business company, entails having an effective marketing strategy to ensure that the company’s target goals are met. However, without knowing what aspect of your business marketing strategy to improve on, it can be difficult to translate these goals into actionable steps. This is …

The Definitive Guide to Accelerated Mobile Pages (AMP)

February 29, 2020

ContentsInitial Warm-up with AMP TopicWhat is Accelerated Mobile Pages (AMP)?Initial Focus of AMPAMP Misconceptions Debunked Misconception #1: AMP is Solely for Content CreatorsMisconception #2: Google owns AMP Misconception #3: AMP is just for MobileAMP Landing Pages: What Are They Good For? What AMP means for SEOAMP Landing Pages and PPC The Limitations 1. Does not …


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