Digital Advertising

While creating Google ads campaigns, we usually go with gut feeling rather than exploring and leveraging the best suitable bidding strategy as per our needs. This behavior is more like hitting the target blindfolded and being happy with resulted hitting point. In our ads campaigns case, the blind target is …

Before we go on to discuss 301 redirections and its impacts on SEO(Search Engine Optimization), let us talk in brief about SEO. Introduction By definition, SEO stands for search engine optimization. It is the art of ranking high on a search engine in the unpaid section, also known as the …

Mobile Ads Introduction Your customers are mobile, are you? A large percentage of people now use mobile devices (Smartphones and Tablets) to access the web — looking for relevant information about your business. While they’re on the go, they’ll click on ads and hit a page. What happens if this …

I’m sure you’re ready to generate leads and grow your business this year. And one way to measure that is through your revenue. As a matter of fact, you need to reach more prospects and gain more customers to increase your chances of growing your revenue. With the huge number …

Introduction about Google AdSense In 2017, Google held a whopping 44% of the total global ad revenue. If you think that’s thrilling there’s more. They offer anyone the chance to get in on such massive returns through Google AdSense. Google AdSense is used by publishers more than any other ad …

Setting the ground for landing pages promotion with Facebook ads So you have a brand new landing page that you’re excited about? Because you’ve done a lot of work on it to set it up. You have optimized elements of your landing page to boost conversions sky high. Okay, let’s …

Setting the Google Ads Traffic Ground Even though many may see traffic as a vanity metric, that’s not entirely true. Because every key metric you measure on your website actually depends on traffic. What can you achieve on your website without traffic? Absolutely nothing! That’s why you must always think …

About Paid Digital Online Advertising Digital advertising is growing and businesses are embracing it. It creates a lot of opportunities to reach the unreachable when you focus on traditional media such as TV, Radio, and Direct mail advertising. When you advertise on the internet, you’re achieving multiple benefits: You generate …